{"id":23087,"date":"2019-11-18T09:35:19","date_gmt":"2019-11-18T08:35:19","guid":{"rendered":"https:\/\/digisociety.at\/?page_id=23087"},"modified":"2021-03-25T13:48:06","modified_gmt":"2021-03-25T12:48:06","slug":"vertrieb","status":"publish","type":"page","link":"https:\/\/digisociety.ngo\/unternehmen\/innovation\/vertrieb\/","title":{"rendered":"Vertrieb \/ Placement"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.25.3&#8243;][et_pb_fullwidth_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; text_color=&#8221;light&#8221; _builder_version=&#8221;4.2.2&#8243; title_font=&#8221;Noto Sans||||||||&#8221; title_font_size=&#8221;36px&#8221; background_image=&#8221;https:\/\/digisociety.ngo\/wp-content\/uploads\/sites\/23\/2020\/04\/Header-POS-Gelb-scaled.jpg&#8221; custom_margin=&#8221;||0px|||&#8221; custom_padding=&#8221;120px|||||&#8221; text_shadow_style=&#8221;preset3&#8243;][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.25.3&#8243; min_height=&#8221;80px&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221;][et_pb_column _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_dcsbcm_divi_breadcrumbs_module _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||-30px|false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; custom_padding=&#8221;||0px|||&#8221;][\/et_pb_dcsbcm_divi_breadcrumbs_module][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.11&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.11&#8243;][et_pb_text _builder_version=&#8221;4.0.11&#8243; custom_margin=&#8221;-13px|||||&#8221;]<\/p>\n<h2>Ihre Herausforderungen<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;3.25.3&#8243;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25.3&#8243;][et_pb_text _builder_version=&#8221;4.0.11&#8243; background_color=&#8221;rgba(189,32,37,0.16)&#8221; custom_padding=&#8221;10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset2&#8243;]<\/p>\n<p><a href=\"https:\/\/digisociety.ngo\/wp-content\/uploads\/sites\/23\/2019\/06\/ask-1.png\"><img decoding=\"async\" src=\"https:\/\/digisociety.ngo\/wp-content\/uploads\/sites\/23\/2019\/06\/ask-1.png\" alt=\"\" class=\"wp-image-21869 aligncenter size-full\" style=\"float: right;\" width=\"128\" height=\"128\" \/><\/a>Merken Sie auch, dass<\/p>\n<ul>\n<li>Kunden erwarten Ihre <strong>Leistungen dort zu kaufen, wo sie sind<\/strong> (online oder physisch)<\/li>\n<li><strong>Kunden werden immer kritischer<\/strong> gegen\u00fcber Unternehmen.<\/li>\n<li>Unternehmen und Produkte immer transparenter und leichter vergleichbar werden<\/li>\n<\/ul>\n<p>\u00a0<span style=\"font-size: 14px;\">Haben Sie ein CRM System im Einsatz? Dienst dieses CRM System dem Vertrieb um Kundeninformationen festzuhalten und den Vertrieb zu unterst\u00fctzen, oder ist es ein &#8220;\u00dcberwachungs- und Reportingsystem&#8221; f\u00fcr Ihren Vertrieb?<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25.3&#8243;][et_pb_image src=&#8221;https:\/\/digisociety.ngo\/wp-content\/uploads\/sites\/23\/2021\/03\/Marketing_Vertrieb_2020-150&#215;150.png&#8221; alt=&#8221;Marketing Vertrieb Logo&#8221; title_text=&#8221;Marketing_Vertrieb_2020&#8243; align=&#8221;right&#8221; _builder_version=&#8221;4.9.2&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.11&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.11&#8243;][et_pb_text _builder_version=&#8221;4.0.11&#8243;]<\/p>\n<h2>Vertrieb (Distribution oder Placement)<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.0.11&#8243;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.0.11&#8243;][et_pb_text _builder_version=&#8221;4.0.11&#8243;]<\/p>\n<p>Unter Distribution (Placement) versteht man alle Aktivit\u00e4ten, die den <strong>Vertrieb der Produkte oder Dienstleistungen<\/strong> im Unternehmen vorantreibt. Dazu geh\u00f6rt die Entscheidung, wie man ein Produkt an eine Kundengruppe bringt und wo man das Produkt oder die Dienstleistung \u00fcberall zum Verkauf anbieten m\u00f6chte und auch welche Vertriebswege man alles nutzen m\u00f6chte, die dazu beitragen, dass das Produkt an den Kunden gelangt.<\/p>\n<p>Hier hat die <a href=\"https:\/\/digisociety.ngo\/begriffe\/digitalisierung\/\">Digitalisierung<\/a> entscheidende Ver\u00e4nderungen gebracht. Das Internet ist allgegenw\u00e4rtig, mobile K\u00e4ufe nehmen stark zu und auch Lieferketten die vollautomatisch Waren beschaffen sind im B2B Bereich bereits allgegenw\u00e4rtig.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.0.11&#8243;][et_pb_testimonial author=&#8221;Hans G. G\u00fcldenberg&#8221; job_title=&#8221;ehem. CEO&#8221; company_name=&#8221;Nestl\u00e9 Deutschland&#8221; portrait_url=&#8221;https:\/\/digisociety.ngo\/wp-content\/uploads\/sites\/23\/2020\/02\/gueldenberg.jpg&#8221; _builder_version=&#8221;4.2.2&#8243;]<\/p>\n<p><em>Wir m\u00fcssen dort verkaufen, wo die Verbraucher sind.<\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.11&#8243; custom_padding=&#8221;|||0px||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.11&#8243;][et_pb_text _builder_version=&#8221;4.0.11&#8243;]<\/p>\n<h3>Customer Journey \/ Die Reise des Kunden<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.0.11&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.11&#8243;][et_pb_text _builder_version=&#8221;4.0.11&#8243;]<\/p>\n<p>Das wichtigste Werkzeug ist hier die Planung des sogenannten <strong>&#8220;Customer Journey&#8221;<\/strong> &#8211; also der Reise des Kunden \u00fcber die Verschiedenen &#8220;Touchpoints&#8221;. Oft bedenken Unternehmen nicht, welche Ber\u00fchrungspunkte das Unternehmen mit ihren Kunden hat, und ob die Kundenerfahrung \u00fcber alle Ber\u00fchrungspunkte konsistent ist.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.11&#8243;][et_pb_image src=&#8221;https:\/\/digisociety.ngo\/wp-content\/uploads\/sites\/23\/2020\/01\/customer-journey.png&#8221; _builder_version=&#8221;4.0.11&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.2.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.2.2&#8243;][et_pb_text _builder_version=&#8221;4.2.2&#8243;]<\/p>\n<h2>M\u00f6gliche weitere Schritte<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.2.2&#8243; custom_padding=&#8221;1px|||||&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.2.2&#8243;][et_pb_text _builder_version=&#8221;4.2.2&#8243;]<\/p>\n<h3>Quick-Check: kostenlose Standortbestimmung<\/h3>\n<p>Ein wichtiger Schritt in jeder Ver\u00e4nderung ist seinen Standort zu kennen. Wie gut ist Ihr Unternehmen aufgestellt, um f\u00fcr die Zukunft ger\u00fcstet zu sein. Einen ersten Anhaltspunkt dazu bekommen Sie mit unserem kostenlosen Quick-Check <a href=\"https:\/\/digisociety.ngo\/begriffe\/digitale-transformation\/\">digitale Transformation<\/a>. Durch die Beantwortung von 32 Fragen in einem Online Fragebogen erhalten Sie eine 18 seitige Auswertung mit Ihrer Selbsteinsch\u00e4tzung und Handlungsempfehlungen. Daraus kann abgeleitet werden, in welchen Bereichen der gr\u00f6\u00dfte Handlungsbedarf besteht.<\/p>\n<p><strong><a href=\"https:\/\/digisociety.ngo\/qc\">Zum Quick-Check digitale Transformation<\/a><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.2.2&#8243;][et_pb_image src=&#8221;https:\/\/digisociety.ngo\/wp-content\/uploads\/sites\/23\/2019\/12\/Quick-CheckLogo.png&#8221; _builder_version=&#8221;3.25.3&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.11&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.11&#8243;][et_pb_text _builder_version=&#8221;4.0.11&#8243;][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;3.25.3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25.3&#8243;][et_pb_blurb title=&#8221;Informiert bleiben&#8221; image=&#8221;https:\/\/digisociety.ngo\/wp-content\/uploads\/sites\/23\/2019\/06\/book-with-accent.png&#8221; module_class=&#8221;hvr-shrink&#8221; _builder_version=&#8221;3.25.3&#8243; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#bd2025&#8243; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;12px&#8221; min_height=&#8221;367px&#8221; custom_padding=&#8221;10px|10px|10px|10px&#8221; animation_style=&#8221;zoom&#8221; link_option_url=&#8221;\/Newsletter\/&#8221; header_text_shadow_style=&#8221;preset1&#8243; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#97a3ab&#8221; box_shadow_style=&#8221;preset2&#8243; filter_hue_rotate__hover_enabled=&#8221;on&#8221; max_width__hover_enabled=&#8221;on&#8221; max_width__hover=&#8221;none&#8221; width__hover_enabled=&#8221;on&#8221; width__hover=&#8221;auto&#8221; height__hover_enabled=&#8221;on&#8221; height__hover=&#8221;auto&#8221; transform_styles__hover_enabled=&#8221;on&#8221; transform_scale__hover_enabled=&#8221;on&#8221; transform_translate__hover_enabled=&#8221;on&#8221; transform_rotate__hover_enabled=&#8221;on&#8221; transform_skew__hover_enabled=&#8221;on&#8221; transform_origin__hover_enabled=&#8221;on&#8221; transform_scale__hover=&#8221;110%|110%&#8221;]<\/p>\n<p>Unser Newsletter bietet regelm\u00e4\u00dfig aktuelle Informationen zu den unterschiedlichen Themenbereichen, die wir behandeln.<\/p>\n<p>\u00dcber unsere Social Media Kan\u00e4le informieren und diskutieren wir \u00fcber aktuelle Themen.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25.3&#8243;][et_pb_blurb title=&#8221;Firmenmitglied werden&#8221; image=&#8221;https:\/\/digisociety.ngo\/wp-content\/uploads\/sites\/23\/2019\/06\/pig-money-2.png&#8221; module_class=&#8221;hvr-shrink&#8221; _builder_version=&#8221;3.25.3&#8243; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#bd2025&#8243; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;12px&#8221; min_height=&#8221;367px&#8221; custom_margin=&#8221;||-2px|||&#8221; custom_padding=&#8221;10px|10px|10px|10px||&#8221; animation_style=&#8221;zoom&#8221; link_option_url=&#8221;https:\/\/digisociety.ngo\/firmen\/&#8221; header_text_shadow_style=&#8221;preset1&#8243; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#97a3ab&#8221; border_radii_image=&#8221;on|18px|18px|18px|18px&#8221; border_color_all_image=&#8221;#bd2025&#8243; border_radii_image_last_edited=&#8221;off|desktop&#8221; box_shadow_style=&#8221;preset2&#8243; transform_styles__hover_enabled=&#8221;on&#8221; transform_scale__hover_enabled=&#8221;on&#8221; transform_translate__hover_enabled=&#8221;on&#8221; transform_rotate__hover_enabled=&#8221;on&#8221; transform_skew__hover_enabled=&#8221;on&#8221; transform_origin__hover_enabled=&#8221;on&#8221; transform_scale__hover=&#8221;110%|110%&#8221;]<\/p>\n<p>Als <a href=\"https:\/\/digisociety.ngo\/ueber-uns\/interessensvertretung\/\">Interessensvertretung<\/a> agieren wir im Sinne der Gesellschaft, frei von Einzelinteressen.<br \/> Regelm\u00e4\u00dfige Beitr\u00e4ge stellen unsere Unabh\u00e4ngigkeit sicher.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; 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Unternehmen und Produkte immer transparenter und leichter vergleichbar werden \u00a0Haben Sie ein CRM System im Einsatz? Dienst dieses CRM System dem Vertrieb um Kundeninformationen festzuhalten und den Vertrieb zu unterst\u00fctzen, oder [&hellip;]<\/p>\n","protected":false},"author":1128,"featured_media":0,"parent":23074,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-23087","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"digisociety.ngo","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"Das angezeigte Beitrags-Bild sollte mindestens 200x200px gro\u00df sein, um von Facebook und anderen Social Media Websites aufgenommen zu 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